In today’s world of cheap imports and mass production, one thing sets Rowdy Rowels apart:

We still make rodeo gear the old-school way — by hand, right here in the USA.

From the Florida Panhandle to the Glades, rodeo riders across the state count on gear that won’t fail them in the chute, on the pattern, or in the box. That’s why we’ve made it our mission to offer authentic, American-made rodeo gear that’s as tough and proud as the riders who wear it.

🧵 Built by Hand, Built for Florida Riders

When we say “handmade,” we mean it. Many of our core products — from spur straps to bell straps and protective vests — are cut, sewn, and built right here in the USA, often in our own Florida workshop.

We don't mass-produce overseas. We craft gear with care, using:

• Premium American latigo leather

• Stainless steel buckles & rivets

• Precision stitching for strength and flexibility

🐮 Designed for Real Rodeo Conditions

Florida rodeo life comes with its own challenges:

• Intense heat & humidity

• Wet arena footing

• Quick gear breakdown from sun & salt air

That’s why we build Rowdy Rowels gear for real Florida conditions. Our products are:

• Sweat-resistant

• Sun-tough

• Made to last season after season

🛠 Gear We Build Right Here in the USA

✅ Spur Straps (Youth & Pro):

• Hand-cut leather

• Youth fit, adult pro fit

• Used by mutton busters, bull riders & bronc riders across Florida

✅ Bell Straps & Cowbell Kits:

• Durable leather and stainless hardware

• Designed to stay on through the ride

• Hand-assembled, one piece at a time

✅ Youth Rodeo Vests (Mutton Bustin & Youth Sizes):

• Built for safety and comfort

• Lightweight protective foam

• Adjustable for growing riders

• Custom versions available

✅ Specialty Leatherwork (Custom Orders):
We take pride in offering custom leather pieces for Florida riders who want one-of-a-kind gear.

🌴 Why Florida Families Choose USA-Made Rodeo Gear

When you buy from Rowdy Rowels, you’re not just getting gear —

You’re investing in your child’s safety, your horse’s comfort, and America’s craftsmanship.

Florida rodeo riders know that when they support Rowdy Rowels, they’re supporting:

• 🇺🇸 American jobs

• 🧵 Quality leather craftsmanship

• 🐴 Safer rides for youth and pros

• 🔁 Gear that lasts longer, performs better, and represents true rodeo values

🐎 Meet the Riders Who Trust Us

Every week we hear from Florida riders who say things like:

“We tried other brands — nothing fits my son like your vest.”

“These spur straps still look brand new after 8 rodeos in the Florida sun.”

From Okeechobee to Ocala, Tampa to Tallahassee, Rowdy Rowels riders are showing up in the arena ready, safe, and confident.

🛒 Shop USA-Made Rodeo Gear Now

🎯 Explore our Youth Bull Riding Gear
🎯 Browse Spur Straps, Bell Straps & Spurs

🎯 Florida Built. Florida Proud. Rowdy Rowels.

Whether you’re raising a future NFR star or gearing up for your next jackpot, we invite you to experience what USA-made rodeo gear should feel like — solid, safe, and made with pride.

Because in Florida, we ride Rowdy.